We build "Hard Working" web sites for Small Business

For most small businesses a web site with no visitors is the normal outcome, the reasons for this can vary, but in the majority of cases it is because the web development team did not understand the foundation principles of building a successful small business web site.

The challenge now is how to fix the problem:

The one thing I suggest to everybody who comes to me with this problem is go back to the beginning, for you reading this article it means, reading our “How to create a successful Small business web site” article, then filling out the accompanying questionnaire.
Once you have complete the questionnaire ask yourself these 3 questions (and be honest about it, until you concede there is a problem nothing can be fixed).

1. Is the important foundation content on the site, and is it simple and easily accessible?
2. Why do I want people to come to the web site?
3. Why would somebody want to come to your web site?

95% of all small businesses will find the answer to their problem by going through the above process.. Unfortunately most of them do nothing about it. If the content on your web site is not right then nothing you try will work.

What NOT to do..

Do not accept it as the norm. You may not have thousands of dollars to spend on marketing and IT people, but you can still get excellent results. Get the foundation right and you will be out performing them all.

Do not focus your time and money on Search Engine Optimisation (SEO). Search engine optimisation has its place only when the foundations of the web site are correct. You can spend a lot of money with very little to show for it at the end if you take this route.

Do not use “Get rich quick” schemes. There are plenty of people promoting quick fixes for web sites without visitors. Unfortunately web site visitors are like money, there is no easy way to accumulate it. Besides even if a quick fix could bring people to your web site, what type of people would they be? You only want customers or potential customers to be visiting you. It is no good get 10000 visitors a day if none of them are potential customers.